Cheesy

Partnering with Narrative Agency as the Graphic Designer, the objective for this project was to elevate Cheesy’s retail visibility and design a custom gondola display that would completely outshine competitors in high-traffic aisles. Operating under a tight three-day turnaround, the process began by establishing a distinct visual concept and researching market references, which led to the creation of three initial design alternatives. Once the preferred layout was chosen, the idea was further brainstormed and refined into a high-fidelity mockup using custom digital imaging. The final execution features a highly dynamic, interactive visual layout that seamlessly connects the product header to a mouth-watering food application at the base. Upon rollout, the display successfully created a stronger market presence, proving to be far more catchy and engaging on the store floor compared to nearby competitor setups.