Refrigerator Stopper

I drove the end-to-end visual display strategy for the Refrigerator category across 4 major Informa Electronics stores. I conceptualized and designed all graphic collateral from scratch, including promotional banners, messaging boards, and feature callouts like Metal Cooling and Total No Frost for our in-house brand, Kels. Beyond graphic creation, I designed the spatial layout and worked closely with interior teams and store managers to standardize the display across all locations, ensuring the visual strategy directly supported our commercial goals.