Washing Machine Stopper

Designed and executed the in-store display setup for the KELS Top-Load Washer across 4 INFORMA Electronics stores. I built the creative direction from scratch, designed all graphic assets and headliners, and led the spatial layout and prop styling to highlight key features like energy efficiency. Working closely with the interior design team and store managers, I ensured the display was rolled out seamlessly across all target locations to create a clean, high-impact retail experience.