Astro FOMO Box (Seasonal)

For ASTRO’s 2024 End of Year campaign, I took full ownership of the design execution for the official "FOMO BOX" mailer. The goal was to create a fun, high-energy unboxing experience that captured the EOY celebration while driving sales across the platform. Trusted with the project end-to-end, I handled everything from defining the visual direction and layoutting, down to drawing the custom display typography, illustrations, and preparing the final print dielines.

To make the box feel like a reward, I hand-drew the "FOMO BOX" title on the lid and surrounded it with playful vector icons. I also introduced a "Collect Them All" character showcase along the front flap to gamify the packaging, while neatly organizing sponsor logos on the side panels to keep the artwork balanced. The strategy paid off! Offered exclusively as a reward for hitting a minimum spend threshold, the high demand for the box directly drove higher basket sizes, resulting in the entire batch selling out far quicker than anticipated.