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Kumi's Chinese New Year Box
Project type
Packaging and branding
Date
February, 2024
Location
Jakarta
Baked by KUMI needed a seasonal look for their 2024 Chinese New Year hampers on a tight deadline. Instead of overcomplicating things with custom printed boxes, I designed a flexible packaging sleeve that could wrap around different box sizes, paired with a matching greeting card for personal messages.Visually, I went with classic crimson red, rich gold dragon illustrations, and vibrant blue flowers to keep it festive yet refined. From concept and layouting to print-ready files, the entire project was wrapped up in just 3 business days.
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